It's still going to work the very same way", my exasperated husband hissed into my ear as I got containers after containers of some 'designer' tissue. Yes, for a graphic designer and writer who knows all about the kind of effort one puts into product packaging and branding products, I sure fell for it. I am entitled to fall for good packaging, I have a dominating right to be human.
However they are so quite ... the packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. I grabbed 4 of each design packages and made a run for the counter with them with my shouting kids and exasperated other half running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I liked the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'needs to keep for recommendation' clear folder. I do not keep a lot of things in there because I am quite selective about the designs that I like, however these product packaging styles made the cut.
You see, this is the kind of thing that happens when you put some effort into making your product packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest so much cash on the packaging?" Perhaps you're also thinking that the cash should go towards establishing much better quality items ... for faster shipment choices ... or possibly the loan needs to go towards spending potential customers to costly dinners in Italian restaurants. It's your call, actually.
This is what I have to tell you, as a graphic designer and consumer. The more effort you put into designing your packaging, more clients will take a look and stop at your product packaging or what's inside the product packaging. Now, does it make good sense for me to say now that when they take and stop notice of your product packaging, your chance of getting them to purchase your product increases? Precisely.
You see, the function of product packaging is to get the customer's attention. And without an electrifying product packaging, consumers are going to stroll past the stacks and loads of other competitor items ... and yours ... without even knowing you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good product packaging. You've won the very first round once they take a look and stop.
Consider it!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging styles on them. I liked the product packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for reference' clear folder. I don't keep a lot of things in there due to the fact that I am quite selective about the designs that I like, however these packaging styles made the cut. The more effort you put into developing your packaging, here more consumers will take a look and stop at your packaging or what's inside the honey packaging machine suppliers.